Search engine optimization is the process of tweaking your website for improved performance on the search engine results pages. SEO is a multimillion-dollar industry. Many SEO experts will discourage you from doing the work yourself because they want your business. Don’t listen to that! Multiple short articles increase your page rank better than longer ones. Using these will increase your overall ranking. Also, viewers will not want to waste a lot of time on your page. Buy a domain name that is easy for people to remember and relates to your product. If people will only hear your site name out loud, as in a Youtube video, this is doubly important. Code your site well when trying to use SEO.
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