It can be a little difficult to figure out how to promote a business or a website. Thankfully, with the power of social media, there are many new ways to attract potential customers. The article below includes great information to help you implement social media marketing and take your business to the next level.
If you are using Twitter to promote your business, it is vital to respond to your followers on a regular basis. At the very least make sure you always thank those that mention your business, and never ignore any questions that your followers send your way. You will create a better relationship with your followers. This will also give your business a more personable feeling to your customers.
Add a “Retweet” button to the top of each blog post. By placing the button at the top of posts, it will be easier for people to share the content with others on Twitter. This allows your blog to reach an even larger number of people.
Add in exclusive offers to people who follow you on social media accounts. Off them something that they cannot get from any other business. For instance, launch a contest via social media. You could also develop games, offer polls and quizzes, along with exclusive content. You can also only include special announcements on any of your social media pages.
If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. Be consistent in responding to both compliments and complaints. Twitter should be used to engage your customer base. This creates a stronger affiliation with all your followers. This makes you seem human and not just some robotic business entity.
It is so simple to share your information with Facebook. When someone makes a comment on a post, a notification will show up in their feed and will be visible to their friends. Get readers to engage in chats with you so your posts will be seen more.
Let all of your existing customers know if you are going to start being active in social media. Invite them to “like” your page, and encourage them to share your page with their friends. It is this type of free advertisement and customer loyalty that you cannot afford to pass up. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.
Automatically tweet your blog posts by setting your Twitter account to do that. With this in mind, choose a few quality bloggers and use the Twitter API to automatically tweet links to any new posts they make. You will like the amount of attention you will get, and your visitors will enjoy the information you are giving them.
YouTube can be a great tool for attracting visitors. YouTube works great to attract new people to your website, because your posted videos have already provided them with a preview of what you have to offer. It is easier to increase sales when you are selling to a warm market, and anyone who knows something about you before they get to your site is more likely to buy your products, because you have piqued their interest.
The typical image on social media expertly captures your attention. Many are photoshopped so they are more intriguing. This makes a lot of sense, as a visitor is more likely to wonder what is up with the ad and click it. Capturing the viewer’s interest is the first step in winning them as a customer.
Be patient. Coming up with the right approach for your specific social media plan can take some time. It requires dedication along with perseverance to help you to keep generating more followers on Facebook and Twitter until the day comes when you’re ready to launch a big marketing campaign. Make sure that you mention your presence on social media in all other marketing campaigns.
Offer special opportunities and discounts to those who follow you on social media. Entice your customers with something unique, something that they can’t find anywhere else. For instance, running a prize drawing for your followers will always generate positive responses. If that is not doable, you might want to give them a special offer. You also can post your announcements on social media pages.
Understand that social networking shouldn’t be just used for posting ads about your products. Use this platform not just to give information, but also to educate yourself about you potential customers. This may also help encourage their interaction with both you and your brand. You obviously have ample time to discuss your products or services, but try to use this opportunity to discover more about your customers and their opinions on a “non-spammy” level.
If you want to start with social media right away, before defining your personal style, as the saying goes, fake it until the point where you make it. Know what your competitors do in their campaigns and know what is working for them. Look at their social profiles, check out their specials and discounts, and read their content.
When you are trying different ways to use social marketing, make sure you know what is posted by your company. Everyone makes mistakes but social media marketing makes it easy for them to spread far and wide. That will gain you some notoriety, but that may not be what you want.
Don’t push your products. Link to external stories, articles, and other content that is related to your particular niche or industry. Run contests, post pictures and ask questions. Get your followers involved. Recognize the value of engaging with a product rather than placing it as an advertisement. Try to find ways to have customers think about how your business and products adds to their way of life, rather than how you will affect them financially.
Hosting employee blogs on your business website is one of the many effective social media marketing strategies that you can employ. Blogs like these can give others a glimpse into what your business is like. This serves as a window into your business’ culture, atmosphere and operations that are used to provide the products and services your clientele come to you for. This will build trust with your customers which will lead to increased sales.
In social media, you need to make sure your company is branded. You should utilize you company logo for your avatar, backgrounds, and anywhere possible to create familiarity with your company. Use similar colors from one account to the other. Doing so helps your branding, which makes it easier for your subscribers to identify and trust you. There will be benefits for being consistent and utilizing branding strategies.
For social media profiles, it is a good idea to have both a button for the RSS feed of updates and prominent buttons to click to link to your business website. At a minimum, these buttons should appear on your company site, your blog, and email and forum signatures. It is also important to link up one social media site to another so people can find you on multiple platforms.
Create contests for your Facebook page. People often times jump at the opportunity to try and win something. When you run a contest, you can promote your brand and attract users to your page. This will help you keep the customers you already have and grab yourself some new ones.
The word you need to focus on in social media marketing is “social.” So before you start ignoring people, remember that your customers actually want to speak with a real person. One customer posting a suggestion probably represents many others who would agree with the comment. Also, it shows that you are taking their opinions into consideration.
For the most effective responses, you should limit Facebook posts to three per day. Your followers will eventually get annoyed if you flood their feeds with updates. Post no more than three snippets of information that you want your customers to know, and do not post anything else for the rest of the day.
Social media sites are excellent for announcing promotions or publicizing discounts and specials. Something like a buy-one-get-one offer, a 50% discount, or even a prize drawing can bring people to your site in droves. Anything that draws people to your site in a positive way is a plus, but getting more people there is only half the battle. You still have to work to keep them coming back.
Be selective about what you post on Facebook, making sure that it packs a punch while creating interest. Do not habitually share content just to be posting something. You can share content which is hilariously funny or amazing to watch, but it should always be factual and relevant. People will want to know about these things if you do this. Do not do any surveys or quizzes that do not have to do with your products.
Make sure you make any blog posts that you write visually appealing. People don’t want to read lines and lines of text without anything to break it all up. Add logos, videos, pictures or graphs to make your blog more visually interesting. Don’t go to extremes; have a nice balance of text and visuals.
Hosting contests with good prizes has proven to be a good strategy on Facebook and other social media sites, to help generate more publicity for your company. News of the contest could spread quickly, due to the nature of social media. Your contest must be a positive situation – ensure it is fun, simple to enter, and includes a prize your customers would really want to win. Perhaps you could have contestants come up with a logo for your next item.
For more marketing exposure, use LinkedIn in conjunction with your blog. The easiest way to accomplish this is by adding a button to share your content on LinkedIn to your blog. People can advertise your social media blog for you if they post it on their own social media sites. With 100 million users, this can be lucrative.
Proofread your Facebook status updates and Twitter tweets before you post them. Professional content will generate the best results. Use abbreviations with care on Twitter. Some are alright to use. This will help to ensure that your content remains high quality and professional.
You should always talk up your friends using social media blogs and profiles. It may feel awkward, but it will give people comfort to know that they are not your very first friend and that other people like you. You should blog about these friends and share them on Facebook and Twitter. Don’t forget to include links to other pages that you maintain.
Be sure to reciprocate if someone follows your business page on Twitter. Do not make your followers think you think you are cooler than them! It will foster a feeling of friendship, if your customers can connect with you on a personal level. It only takes a second of your time to follow back on Twitter, but the pay off both to you and your customer is much greater.
Create humorous content when possible. Keep the humor appropriate, but use it when you can so that you can increase positive reader reaction. People enjoy sharing information that makes them feel good. This is an easy way to gain word-of-mouth.
Use the information shared here to help build your business into a strong business. When you have a plan in place and the right information, you are going to find you grow more quickly.
Keep in mind things you have done before. Use your past failures and successes to improve what you are doing. When you do, make note of what works best for you and expand on it for the best chance of success.